Most of us don’t give our email signatures much thought. We send emails all day, maybe with a quick “Sent from my iPhone” or a basic name and phone number at the bottom. But here’s the thing: a company-branded email signature actually matters. It’s your digital handshake, like a virtual business card, and a subtle… Continue reading Good Email Signatures: Why They Matter & Proven Best Practices
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Top Email Hosting Services in Canada for Professional Communication
Let’s face it: nothing shouts “I mean business” like a sleek, professional email address. Your email address says a lot about you, and no offence to @gmail or @hotmail diehards, but it might be time to level up your professional game. That’s where the best email hosting services come in—as a game changer for polished… Continue reading Top Email Hosting Services in Canada for Professional Communication
IMAP vs. POP3: Which Is Better for Business?
Imagine this: You’re on a crucial business trip, about to close a major deal. Suddenly, you find your laptop has been stolen, and with it, all your vital client emails, meeting notes, contract drafts, doodles on paint and a few (email) love letters you never managed to send to your crush. A nightmare scenario, right?… Continue reading IMAP vs. POP3: Which Is Better for Business?
10 Email Segmentation Strategies An eCommerce Needs in 2025
Email marketing remains a cornerstone of eCommerce success. Still, generic blasts (a marketing strategy where a single message is sent to a large audience all at once) are no longer enough. Business-loving customers don’t always eagerly await your next email campaign, so carefully breaking them down into numerous categories can really pay off. Using behavioural… Continue reading 10 Email Segmentation Strategies An eCommerce Needs in 2025
The 24 Best Email Marketing Software of 2024
If you have an email address and accounts on most social media networks these days, chances are that you’re getting at least a few emails every day. And if these come from small businesses you’re subscribed to, they are probably being sent with some of the most popular email marketing software of this year. According… Continue reading The 24 Best Email Marketing Software of 2024
