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Have you considered selling digital products and goods for some time now? Many new businesses online start by selling digital products before moving on to more interesting ventures.

Due to their scalability, minimal overhead costs, and global reach, they offer immense potential for new creators and entrepreneurs.

When you create digital products, you can tap into these benefits and opportunities, making it easier to start and grow your business.

Whether you have an established business or are just starting out, entering the world of digital products can be highly lucrative. Creating digital products can also help you generate passive income, as they continue to earn money with minimal daily effort once automated.

Here, we explore the top digital products that sell effectively in today’s market.

What Are Digital Products?

Digital products are intangible assets or media that can be created, bought, and sold online. Digital products can include digital files such as digital art and downloadable products.

Unlike physical goods, digital products do not require inventory, storage space, or shipping logistics, making them highly efficient and scalable.

Key Benefits of Any Digital Product Idea

What makes digital products so interesting? Their intangible nature lowers their total costs, making them more viable to sell online compared to the challenges of selling physical products, which often involve higher overhead and logistical complexities.


While this is true, digital products need time to be designed and ‘digitally packaged’ before being sent to your online store. But they still offer several advantages over physical products:

  • Intangible: They exist in digital form and can be downloaded or accessed online.
  • Lower overhead cost: Being intangible means that they don’t have any packaging and shipping costs like physical products do.
  • Scalable: Once created, they can be distributed to an unlimited number of customers without additional production costs.
  • Immediate delivery: Customers can access digital products instantly after purchase, enhancing customer satisfaction.
  • Global reach: Digital products can be sold to a worldwide audience without the barriers of physical shipping.

What Is the Easiest Digital Product to Make?

A tough question that doesn’t have a clear answer. Digital goods are, in a way, a good alternative to physical products if you find something interesting to sell to your target audience. There are various digital product ideas that can be created and sold online, catering to different industries and interests.

  • Designers will tell you the easiest digital product idea is templates for popular platforms such as FreeLogoServices or Canva.
  • Chefs might tell you that writing and publishing an ebook or online course online is as easy as squeezing a lemon.

The more focused question to ask here would be – what is the easiest digital product YOU can make?

The Top Digital Products That Actually Sell Online

With a clear understanding of what digital products are and how to sell them, it’s time to delve into the specific types of digital products that are proven to sell well online.

Here’s a more detailed look at the top digital products that actually sell and why they are successful.

1. Online Courses

Online courses are among the top digital products to sell due to their high demand and profitability. As people seek to upgrade their skills and knowledge from the comfort of their homes, online courses have surged in popularity, especially since the onset of the COVID-19 pandemic.

  • High demand: Continuous learning and professional development drive the demand for online courses.
  • Scalability: Once created, courses can be sold repeatedly without additional production costs.
  • Platforms: Utilize platforms like Thinkific, Udemy, or Teachable to host and sell your courses.

2. Ebooks

Ebooks are a fantastic way to sell digital products that cater to avid readers and professionals seeking specialized knowledge, from how to use a specific platform or tool to get to know about the insides of a modern computer.

  • Diverse topics: Ebooks cover a wide range of subjects from fiction and self-help to industry-specific knowledge.
  • Low production cost: Ebooks are relatively inexpensive to produce, requiring mainly time and expertise.
  • Wide distribution: Sell through platforms like Amazon Kindle, Apple Books, or directly from your website.

3. Software and Mobile Apps

Selling software and mobile apps is another lucrative digital product niche, especially with the rising demand for tech solutions and convenience apps.

  • Subscription models: Implement subscription models for recurring revenue.
  • Problem-solving: Develop software that addresses specific needs or improves efficiency.
  • App stores: Distribute through Google Play, Apple App Store, or directly from your site.

4. Digital Art and Graphics

For creative professionals, digital art and graphics offer a vibrant market. This includes illustrations, design templates, and stock photos.

  • Marketplaces: Sell on platforms like Etsy, Shutterstock, or Creative Market.
  • Customization: Offer personalized designs for higher-value sales.
  • Portfolio expansion: Use sales as a way to build a portfolio and attract freelance clients.

5. Music and Audio Files

Musicians and sound engineers can sell digital products like music tracks, sound effects, and audiobooks.

  • Royalty-free music: Provide tracks for use in videos, games, and advertisements.
  • Audiobooks: Create and sell audiobooks as the demand for audio content grows.
  • Platforms: Utilize platforms like Bandcamp, SoundCloud, and Audible.

6. Membership Sites and Subscriptions

Membership sites offer exclusive content and community access in exchange for a recurring fee, making them a profitable digital product.

  • Exclusive content: Offer premium articles, videos, or live webinars.
  • Community building: Create a sense of belonging and value through member-only forums and groups.
  • Recurring revenue: Benefit from the stability of recurring payments.

7. Printables and Digital Planners

Printable items like planners, calendars, and educational worksheets are popular digital products that sell well due to their practicality and low cost.

  • DIY enthusiasts: Cater to individuals who enjoy customizing and organizing their lives.
  • Educational tools: Create printables for teachers and students.
  • Platforms: Sell through Etsy or your own website.

8. Templates and Themes

Web designers and developers can sell digital products like website templates and themes, which are in constant demand for new businesses and blogs. 

WordPress is widely regarded as one of the most popular content management systems (CMS) available today. As a result, a vast array of themes and resources can be found online, with options available in both free and paid categories.

  • Customizable solutions: Provide easily customizable templates for different industries.
  • Continuous updates: Keep templates current with design trends and platform updates.
  • Marketplaces: Distribute through ThemeForest, TemplateMonster, or your own site.

9. Online Coaching and Consulting

Selling your expertise through online coaching and consulting services is a highly valuable digital product.

  • Personalized guidance: Offer one-on-one sessions tailored to individual needs.
  • Webinars and workshops: Conduct group sessions for broader reach.
  • Booking platforms: Use tools like Calendly or Acuity Scheduling to manage appointments.

10. Stock Photography and Videos

With the growing need for visual content, stock photography and video footage are some of the top digital products to sell.

  • High-quality content: Focus on high-resolution images and 4K videos.
  • Niche markets: Cater to specific industries or themes for better visibility.
  • Distribution platforms: Use Shutterstock, Adobe Stock, or your own portfolio site.

11. Cooking Recipes Ebooks

Most people enjoy eating, and it’s a universal language. Consider creating a cookbook to share your favourite recipes with others!

The cookbook could include a wide range of recipes from different cultures, highlighting the diversity of flavours and cooking techniques found around the world. It could also feature personal anecdotes and stories related to the recipes, adding a touch of warmth and nostalgia to the book.

  • Food is something that everyone can relate to: Even though people may use different cooking measurements around the world, the flavours will still be familiar. Just like music, recipes are universal and open to personal interpretation.
  • Highly creative: Cooking is a creative process, and selling recipes to potential customers is also a great way to increase your passive income.
  • Copyright risk: While using or creating recipes is not copyrighted, you may encounter issues with people not giving you credit for your original ideas.

12. Content Libraries

Content libraries can be created in every digital product category we discussed. Creating multiple digital products and selling them in bulk at an attractive price will provide a stronger incentive for potential buyers.

  • Sound libraries: Musicians can create and sell extensive sound libraries.
  • SEO courses: Bundle multiple SEO courses together for a comprehensive offering.
  • Icon packs: Web designers can offer large packs of icons for web use.


Exploring the digital product market presents great opportunities for creativity and financial gain.

From online courses to stock photography, there is a wide range of digital products that sell effectively.

You can enter these markets by utilizing your skills and expertise to establish a successful online business.

Whether you decide to create educational content, design templates, or offer personalized services, the essential factor is understanding your audience’s needs and providing high-quality, valuable products.

The most important tool for starting your online business is to have your own website, and EasyHosting is the best place to start selling your own digital products.

Have a great business idea? Join EasyHosting to start your business today, stand out from the crowd with a professionally designed website, and get the tools you need to elevate your online presence!

Contact us at

Οr call us at 1-888-390-1210 to find out more.

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